Low-frequency searches are the main driving force behind the promotion of young or newly created sites. Promotion of precisely such requests contributes to the achievement of the initial results and the further successful functioning of the site.
Some SEOs tend to sort queries by frequency regardless of the topic of the queries themselves. In fact, there are no clear boundaries along which one could say for sure whether a particular request is low (LF) or mid-frequency (MF). Much depends on the topic of the site and its popularity among Internet users.
Today it is very easy to determine the frequency of requests. There are a large number of paid and free services that allow you to identify and analyze queries from users of search engines.
Promotion of low-frequency queries begins with the definition of the queries themselves, by which the website or its individual pages will be promoted. As mentioned above, you can define and identify the required requests using various services. One of the most popular query analysis services is a service from Yandex (WordStat) or from Google (Keyword Planner). When using these tools, it should be borne in mind that they do not show a pure occurrence of keywords, but keywords in diluted queries. To determine the exact number of requests for certain phrases, you must already use paid services or special programs.
After completing the selection of keywords, you need to start optimizing articles (or start creating) a site for these queries. A very important advantage of LF promotion is the ability to optimize the page for several such requests, the so-called. clustering (grouping). When optimizing the text for such queries, it is necessary to include the main search query of the page in its main heading and meta tags (title and descripsin). It makes sense to use keywords in the headings of the text h2, h3 and so on.
You shouldn't oversaturate the main text with keywords
The main requirement of search engines (SE) is a complete and understandable response to a user's request. A couple of direct occurrences and a few diluted ones will be enough.
A very important element of promotion for low-frequency queries is the internal linking of articles on the site. In most cases, getting a site to the TOP of search engines can only be achieved through internal linking. Remember that internal link anchors must match the promoted queries and be surrounded by subject text.
If you can't get to the TOP only through internal linking, then you need to proceed to the stage of external optimization - buy several links to the promoted page from other, better thematic, resources. There are a sufficient number of different link exchanges on the network where it is possible to buy links at low prices. You should not spend money on expensive links promoting your site on low frequencies.
External links to your site are not the most important
It must be remembered that "link mass" is no longer the main ranking factor, and according to some search engines, it is not taken into account at all).
