Modern businessmen do not ignore the online promotion of their products or services. And for good reason. After all, sales mechanisms can be successfully applied, including on the Internet, but the only difference is that you will not be limited by the walls of one store in one locality. The whole world is open before you. Where to start in promoting your website? There are classic proven methods of optimization, promotion and attracting visitors.
Instructions
Step 1
For website promotion, content is of the utmost importance. To get started, design the main page of the site. Write about yourself and your business, your strengths, your history, your lines of business and the opportunities you offer your customers. From the first lines, declare who you are.
Step 2
Each text available on the site or ordered from copywriters should be analyzed for keywords and SEO optimization. All texts must contain keywords included in the semantic core of the site. To compile it, you can analyze competitors' sites and use the Yandex service - wordstat. Pay attention to the presence on the pages H1, Title, Description. Site page titles also require optimization, image captions too.
Step 3
A successful solution for promotion is maintaining your own news feed on the site. It should be visible on the home page. In the news, it is easiest to demonstrate to readers that the site is constantly updated, that life in your company is in full swing, that the team has something to be proud of, that branches of the company are opening, that you are holding sales and publishing new articles on the site. In the news, they congratulate readers on the holidays and hold raffles among Internet users.
Step 4
Add at least 100 text pages to your site with very useful SEO-optimized articles. Texts should be written with the necessary keywords and carefully thought out headings related to the topic of your activity. Articles will be the most important engine of the site in the long run. You can also write articles about the company itself: history of education, terms of cooperation, about each specialist, a section with a video and a photo gallery. One of the secrets of SEOs is the inclusion of keywords in the first 300 characters of the article and in the last. In a text of 2-3 thousand characters, keywords should be repeated at least 3-5 times and once in the title.
Step 5
Register a site in 1000 or more directories and purchase indexed links on other sites. This is the so-called "link mass", which will become the main "fuel" for website promotion. Sponsored links on third-party sites give an increase in the Citation Index (TIC). It is important for raising the site in search engine results. These procedures should be done after the internal revision of the site texts. Typically, links are purchased from catalogs and exchanges. You can start small - manually add to 50-100 free catalogs. Links in social networks, question-answers of large platforms, on forums, in comments to articles and news, etc. have a positive effect. The effect of link promotion will be visible only in 3-4 months.
Step 6
The most reliable sales tool is the online newsletter. Learn to write lead sales letters. To build your own subscriber base, you need to install a form on the site for adding an email address and promise something to the reader in gratitude for the subscription. And only by typing 200-500 addresses, it is possible (and useful) to start promoting the site through regular mailing.
Step 7
Website promotion on the web using direct advertising and SMM. The first is contextual advertising in Yandex and Google ads. The second is promotion in social networks, recruiting subscribers to groups and advertising. Registering on social networks on behalf of the company and posting news there, gaining subscribers, is within the power of any beginner. It won't cost a dime. And regarding the placement of advertising, in case of urgency, you can either contact the specialists (and fork out), or you can wait a little until the site itself, thanks to the previously done optimization steps, reaches the top of search engine results.
