The term SEO is increasingly being heard. But what is it? The meaning of this definition should be known primarily to those who have their own website, because their goal is to increase the popularity and number of views of content. And for this you need to make sure that the site gets into the top ten results given by the search engine.
Let's get acquainted with the abbreviation CEO. SEO or Search Engine Optimization in translation means: optimization for search programs. The higher the link to the page is in the search engine results, the more likely it will be opened, because most users visit only the first few sites in the list, most often the top three. Only 50% go through the list of the first page to the end, and then the number of views gets lower and lower.
Speaking of the second ten, it's worth noting that only 20% of all users view the second page of search results. Hence the logical conclusion that it is most preferable for website creators to be in the top 10. SEO optimization will help with this.
It is reasonable to divide search engine optimization into three parts:
1) Optimization of the internal work of the site. This can include correcting, adding and changing the content of pages, HTML code, etc. The first step is the most important. Further progress depends on how successful it will be. You also need to take into account that all search programs differ from each other in the search principle, therefore, separate optimization must be done for each search engine.
2) SEO is an independent website promotion. At this stage, the site creator should take action on external resources (on social networks and all kinds of other sites). The purpose of these actions is to acquire a certain number of links to your website and, as a result, gain credibility.
3) The last, but not least, step is the preservation of the acquired in the previous stages and strengthening the position of the site. To do this, you need to monitor the rating of competitors, change keywords if necessary, as well as the content of the website, the text of links to its pages, and make all sorts of internal corrections. In a word, in no case should you stand still, otherwise the rating achieved with considerable work will quickly fall, all efforts will be in vain, and you will have to start all over again.