Optimization, Promotion, Seo, Websites
It is necessary
- 1) Head
- 2) Hands
- 3) Computer or laptop
- 4) your site
Instructions
Step 1
Search engines take many parameters of a site into account when calculating its relevance
Keyword density
Site Citation Index
All factors affecting the position of a site in the search engine results can be divided into external and internal.
Step 2
Internal optimization refers to work aimed at improving the overall quality of the site, the benefits it brings to the visitor. This includes work on the structure of the project, on facilitating the perception of content and directly on the quality of this content. The value of the total number of such factors in most sources fluctuates around 200. The functional approach to search engine optimization, aimed at fitting certain factors to their target values, has become a thing of the past due to the complication of search engine algorithms - the cost of "balancing" dozens of factors is many times higher than the cost of creating an initially high-quality resource.
Step 3
External factors are divided into static and dynamic.
Static external factors determine the relevance of a site based on the citation of its external web resources, as well as their authority, regardless of the citation text.
Dynamic external factors determine the relevance of a site based on the citation of its external web resources and their authority depending on the citation text.
Step 4
External search engine optimization methods.
Registration in independent catalogs. It can be done manually or using special resources;
Registration in directories of search engines such as: Yandex.catalog, Rambler Top 100, DMOZ (AOL) catalog, Aport catalog, Mail.ru catalog, Yahoo catalog and others;
Link exchange. There are several exchange methods - direct, circular, one-way (buying links);
Posting articles;
Social networks;
Press releases;
Creation and blogging.
Step 5
There are various SEO services that make it easier for SEOs and give site owners the opportunity to promote them on their own.
Factors that lower a site's ranking include:
Non-unique content (articles, news, etc.);
Technologies that search engines treat as spam;
Excessive number of external links;
Cheating behavioral factors (Google does not take into account);
In the structure of the link profile, the share of nofollow - links is less than 10 percent
