The essence of an SEO audit is to find out how the site is doing with its search engine promotion. In the course of this work, you can analyze a variety of data, whether it be internal or external optimization, the growth of positions in the search results, the positions of competitors and other parameters. The information obtained during these studies helps to determine how to develop the site in order to successfully advance in the search results.
What does SEO site audit include?
In order to conduct an SEO analysis of a website, it is necessary to consider a variety of elements that need to be optimized. In the course of this work, it is checked whether the optimization of this or that element has been performed, and also what is the quality of the optimization, whether improvements are needed. For example, the presence of human-readable page addresses on the site is checked. Yes, these addresses are needed for search engine promotion, but they will not be equally useful everywhere. In some parts of the site, they may not be done at all, but in order to understand where they are needed and how best to implement them, it is important to conduct an SEO audit.
You should also explore other elements of the site. We need to optimize page titles and descriptions to improve the attractiveness of snippets. The fact is that thanks to a high-quality attractive snippet, you can significantly increase the click-through rate on a site's link in search engines. It also indirectly contributes to the growth of positions in the search results due to behavioral factors.
As for the main content, during the SEO audit, it is checked whether the images, texts and other elements of the site have been optimized. All texts should be well suited in terms of relevance to certain key queries. It is also important to optimize the graphics. Moreover, any type of content should be unique, because it is this kind of content that is attractive to search engines and it is thanks to this content that the resource can be successfully developed. Using keywords in texts, as well as in important tags, can significantly improve the relevance of pages. Therefore, you should correctly optimize the content for the semantic core.
When to conduct an SEO audit
In fact, throughout the development of the site, it is necessary to constantly monitor the progress of the promotion. Of course, it is not necessary to do a detailed analysis of everything that is possible, because it is not even necessary. But it is necessary to highlight certain points and track them. For example, in the course of a detailed analysis, it was found that the promotion in search engines was greatly hampered by the fact that duplicate pages appeared due to the incorrect operation of the engine. When the problem has been fixed, you will have to constantly monitor so that this problem does not appear in the future. You should also watch for changes in the situation in the search results. If the situation does not change in the right direction, then additional measures should be taken to eliminate various kinds of problems.
It is also important to conduct an SEO audit at the initial stage of website development in order to assess its potential, as well as develop an effective promotion strategy. It is also important to resort to a detailed SEO audit when complex and incomprehensible problems with promotion arise. These are the most obvious situations in which you simply cannot do without this type of site analysis.
