Everyone knows the slogan "Advertising is the engine of trade", however, despite this, you can spend a lot of time, effort, patience and a fortune on advertising and absolutely not achieve the desired result, because it will simply be ineffective. So, how to measure the effectiveness of advertising, how to achieve good results in your business.
Instructions
Step 1
The effectiveness of advertising can be measured by evaluating it in practice. Conduct an audience survey prior to the release of your ad. Do this by targeting specific social groups. For example, students, retirees, etc. depending on the type of your activity. Ask if a certain circle of people in each social group that you have identified is aware of your brand, the activities of a particular company, what advantages the product has, etc.
Step 2
Run an advertisement, regardless of whether it will be online promotion, banner placement, a video on television, advertising in a newspaper or the Internet, in an elevator or on a stand, and conduct a survey of the audience some time after the release of your advertisement, about a week or two, but doing this is during an advertising campaign, that is, at a time when it is still being displayed. Ask each of the groups by means of a survey whether they know your product and where it came from, whether they saw the advertisement, whether they know your company, how they relate to this kind services, do they see any advantages of your product over others, what they remember in the advertisement, etc.
Step 3
Conduct the above audience survey a month or more after the release of your ad at the moment when the ad has stopped appearing on TV, radio or elsewhere. Summarize the intermediate and final results of advertising activities.
Step 4
Evaluate the effectiveness of your ad by analyzing the raw, intermediate and final data. Determine by numbers for which of the groups this ad was most effective.
Step 5
Develop a different type of advertising and calculate its effectiveness using the same method. Choose the option that suits you best and keep marketing in this direction. And for this, it is important to understand who, first of all, the advertising should be targeted at, who will be your target audience.
