It was originally a mobile social network where members shared their photos and followed others' posts. But at present, Instagram has long passed the status of just a social network, here now they not only communicate and relax, but also solve their other problems, namely: study, get acquainted, make purchases and establish business cooperation.
Instructions
Step 1
In addition to the joy of human communication, Instagram is now a full-fledged marketplace. Here you can buy everything without leaving the social network itself. "Killer of other social networks" has absorbed the best features of other projects and therefore has earned the attention of more than 800 million subscribers around the world. In Russia at the moment the number of registered users is more than 30,000,000.
Step 2
Now Instagram has changed the principle of communication between the seller and the buyer. And if earlier the interaction between the brand and customers was built through an intermediary, that is, an advertising platform, at the moment this need has disappeared. Brands and companies began to communicate directly with their customers. And now there is no need to apply for advertising in newspapers and magazines or use other media unnecessarily. And the media have lost their monopoly - now every person or brand is his own “media”.
Step 3
Previously, the main goal of the head was only direct sales, now the strategy is changing to "forming a community of company fans." And where there are loyal customers, there are sales. They are now based not on advertising, but on the experience of interacting with the brand. And therefore, the most valuable thing on Instagram is, of course, subscribers. When you have a good and large audience, you can do whatever you want. Like Olya Buzova, thanks to the army of fans, you can monetize all your endeavors.
Step 4
Let's talk about the rating of business accounts in Russia. The conditions of the game are now leveled; small businesses have absolutely the same opportunities as large companies. For you can use the same tools as those of serious market professionals. Instagram users visit this social network more than 15 times a day and hang on it for 20 minutes. 60% of users get product information from Instagram. And this does not require large budgets.
