Today, you can promote your business not only with the help of radio, advertising on TV, etc. A more efficient and less costly way is to promote your content on social media. To get an excellent result, you need to know some of the features of promoting your business on social networks.
High-quality content is the key to successful promotion
To attract as many people as possible to your brand page, you need to think about quality content. If the page is boring and gloomy, then counting on the flow of interested people is useless.
To ensure quality content, there are 3 basic rules to follow:
1. First, the brand page must be unique. That is, the information posted on the page should contain interesting, exciting and modern facts. Copying from other sources is ineffective.
2. Secondly, the appearance of regular articles (2-3 times a week or 6-7 times), depending on the specifics of the business. Refresh the page with publications despite the number of subscribers.
3. Thirdly, the information in the written articles should grab a lively audience, causing a desire to share with friends and acquaintances.
When posting your page on a particular social network, you should take into account the features of some of them.
For example, the social network Facebook in Russia is widespread mainly only among businessmen, marketers and programmers. They are not afraid of a complex interface, they easily add information that sets them up for a positive. The main area of interest in this social network is the Internet, books, travel, gadgets and business. Facebook subscribers use the mobile app a lot.
Vkontakte is mainly used by young people. At the epicenter of interests is communication, games, films, music. The audience of this social network does not like long text posts (maximum 500 characters), but willingly responds to new videos and photos.
Another common social network is Instagram. Its peculiarity is the placement of photographs, and they must be taken in the same style.
Targeting
It is an advertising message for a specific group of people based on their interests, place of residence and age.
You can place this type of advertising on all social networks.
An example of targeting types.
One of the types of targeting is socio-demographic. Its essence consists in demonstration of an advertising video to an audience with specific criteria by age, social or marital status. That is, it is recommended to show advertisements with children's products for women who are married over 25-27 years old.
Geographic targeting, on the other hand, is aimed at showing ads to people living in a specific area. When promoting a restaurant located in the city of Tula, the advertising message will be shown only to the audience of this city.
Posting to communities
Another way to promote your business on social networks is to post and repost posts in popular groups for an agreed price. The purpose of buying a post in the advertiser's community is to increase traffic on your site. And the purchase of a repost is necessary to increase the audience of the advertiser's group. The higher the popularity of the community, the more expensive the advertising will be.
Promotion of your advertising brand through professionals
What is meant? That is, you can promote your business using services with a list of paid services for promotion in social networks. These services will help with content creation, launch targeting, and also agree on posts in communities.
