A modern person spends most of his free time in social networks, so promoting a product or service by advertising on virtual social platforms is a great option to gather a client base.
To promote your product on social networks, you must remember the main rule: do not combine personal pages with workers. You should create separate work accounts on popular platforms: instagram, VKontakte, Odnoklassniki, Tvitter, Facebook.
You need a logo as an avatar of the page. If you don't have one, it's worth spending a certain amount of money to design a high-quality and understandable logo. Instead of a logo, a photo of the most popular product with the imposition of an inscription-the name of your brand or store is suitable.
Decide on the advertising concept for each site separately. For example, Instagram does not require complex rich text, there are enough bright photos, and VKontakte posts in the style of “mini-stories from life” are popular.
The frequency of posts should also be different: three times a day every three hours is acceptable for Instagram, and for VKontakte and Odnoklassniki groups, a post a day is enough, but up-to-date information on discounts, promotions and contests should go out of turn and be fixed as a top post. Use the "postponed post" function if you are sure that you will not be able to go online at a certain time.
To promote goods and services on social networks, you will also need excellent quality photos. Small things can be photographed on the table, equipping it as a mini-studio. You will need: designer textured paper of several colors, canvas fabric (burlap), a wooden layer of slats as a photographic background, a table lamp and accessories - shells, buttons, bows, dummies of flower buds, vegetables and fruits, etc., depending on the type of your activity …
The photo must be alive. That is, if you are making cakes with berries, sprinkle a little powder and lay the berries nearby so that there is a sense of the action and presence of a person. If the advertisement for the product includes your hands in the photo, make sure that the manicure and skin of the hands are perfect.
Advertising of clothes involves living models, since simply folded things in the photo do not always provide complete information about the product (length, etc.). Try to avoid formulaic poses like "I'm a mannequin", come up with non-standard photography options to hook the reader.
In the texts, avoid excessive familiarity, but at the same time try to address readers as if you were sharing your joy with close friends. Try not to indicate the price in the post - many may stumble upon it when the price is no longer relevant.
To avoid confusion, write: "specify the cost by phone: …". Exception: if the person himself asked in the comments. Then it is necessary, after indicating the price, to write until what date it will be valid, for example: "prices are valid for June 2017".
In addition to high-quality internal content (text + photo), external advertising will not hurt. In VKontakte and Odnoklassniki, you can order advertising in the group functions, independently determining your budget and cost for clicks (as a rule, the minimum is 6-7 rubles per transition).
As free advertising, post links about yourself on the forums and go to communities that are similar in topic to your activity. Leave there informational messages with links to your page or group. Do not frequent, otherwise you will be blocked for spam. Previously, you can negotiate with the administrators of such groups about mutual posting: you are with them, they are with you.
Subscription contests help promote your product on social media. You put forward conditions: a person must subscribe to you and your partners, repost some record, and in the end win a prize. Do not ignore polls either: people are happy to participate where they can express their own opinion.
Remember that ads should not be too explicit or intrusive. Mixing styles would be an extraordinary option. For example, you write a horoscope for the current day, and at the end you add your product, like: “And Taurus has a date today, so don't forget about the appearance! In sandals from…. (your brand) You will look great!”.
