Promotion of a product on the Internet requires an integrated approach. To get a significant result, you need to use all areas of Internet business development: SEO, SMM, advertising, affiliate programs, videos, and more.
Instructions
Step 1
First, create a website. Depending on the specific format and your goals, its structure may differ. For single products, the most suitable option is a landing page or a selling resource. That is, a site with 1-2 pages, which describes the main benefits, provides reviews, information about discounts and bonuses. You can order a professional landing page from web studios.
Step 2
Then find the main keywords that match your product. For example, let's say you sell Goji berries for weight loss. In this case, your keywords will be “buy goji berries”, “how to lose weight”, “how to lose weight using berries”, and so on. Choose the maximum number of keywords.
Step 3
Order a professional resource optimization. In addition to properly written content, this process includes many other activities. For example, improving behavioral factors. If the search engine sees that users have been on your page for a long time, then they consider it to be of high quality and more actively raise it to the top positions.
Step 4
Then create groups and social media profiles. In this regard, you should not limit yourself: use all available resources. VKontakte, Odnoklassniki, Twitter, Facebook and so on - register on each social network and describe the product in as much detail as possible. Hire an SMM manager who will promote and promote each individual page.
Step 5
Use contextual and banner ads. In the first case, the keywords selected in the second paragraph will come in handy. Just put them on target lists and you will get a lot of interested clients from search engines. For banner advertising, select thematic sites, order an image, contact resource administrators and offer to buy advertising space from them.
Step 6
Use the services of affiliate programs. Deliver significant rewards for people who will bring users to your site. for example, you can sell a product for 1000 rubles, and give to partners 300 from each sale. Your unit profit will decrease, but your total income will increase markedly.
Step 7
In addition, you can use some alternative or non-standard methods. For example, create a viral video and upload it to YouTube. Users themselves will distribute it over the network, and you will receive interested customers. You can also use contests or any other events.
