By using social media, entrepreneurs can significantly expand their pool of potential customers. The resource has already identified all the main characteristics of targeting. It is enough just to offer users a product, but how to do it correctly?
First, you need to create a group or page. It is necessary to place all the necessary information on it: assortment, prices, contacts, delivery methods, and so on. The clearer and more convenient these items are, the higher the conversion will be in the future.
When creating a group, pay special attention to design. If you have enough money, order a unique design from the professionals. They will help you make a memorable avatar, competently write and draw a menu, and also help optimize your content to get additional traffic from search engines.
Promotion
For fast and high-quality promotion, you will need very high-quality content. Each post needs to be designed taking into account the specifics of the design. If you're using predominantly text-based variations, hire copywriters to write your posts.
Determine what exactly is interesting to your users. The easiest way to do this is by the number of likes and reposts. The higher these numbers are, the more relevant and necessary the information is. Do not forget to dilute the tape with video, audio and just interesting stories.
Users will independently promote and develop your group, but in the early stages this is not enough.
The first way is through contests. Promise a prize to a random user who will repost. It is important that the award is real and the competition fair, otherwise the company's reputation will be permanently damaged.
The second way is to collaborate with other groups and pages. Exchange subscribers by posting sponsored posts with each other.
The third way is to buy ads directly from the social network. This will allow you to get exactly the target users, but this method of promotion is very expensive.
Sale of goods
After your group has a more or less acceptable number of users, you can start selling. First, post all the best deals on the wall. This will focus and attract the attention of visitors.
You can create a landing page (sales page) and use your social media group as an intermediary. Conversion in this case is better, but additional costs will be required.
Do not forget to indicate exactly how customers will be able to settle with you and how they will receive the goods. For example, if you work only in one city and you have a small company, you can deliver the goods yourself. If you distribute your products all over Russia, then you cannot do without courier and mail services.
Hire managers who will answer all customer questions and place orders. Also, take the help of friendly groups by posting advertisements with them.
