The Internet is one of the fastest growing marketing industries. In the last year alone, the budget of the largest companies spent on advertising on the Internet has grown by 70 percent.
The modern internet offers a huge selection of marketing tools. But each of them serves a specific purpose and has its own pros and cons.
Website search engine optimization
Until 10 years ago, a relatively small number of companies were engaged in this. At the same time, there were even fewer specialists, despite the fact that search engines were imperfect, it was easy to deceive and manipulate their results. Such companies attracted a huge number of clients, investing relatively small budgets. Over time, the number of potential customers grew and with them the competition grew - more and more companies wanted to get their share of this market. At the moment, for most business and general consumer goods, the cost of entering this market has grown to a very large size, but still retains a fairly high profitability. The main disadvantage of this technology for attracting customers from the Internet is that the result will not be immediate. Depending on the product and the region, the promotion period can be from a couple of months to one and a half years.
Social media advertising
The convenience of advertising on social networks is due to the huge audience and the ability to fine-tune the advertising campaign. You can set a filter by age, gender, place of residence, occupation and many other parameters. The only but very significant disadvantage is the high cost of advertising and the almost complete absence of tools to reduce it. In general, we can say that this tool should be used only if it is necessary to create a permanent audience with which it is planned to work for a long time, and to profit not from a single sale, as well as to create a loyal audience for launching word of mouth …
Contextual advertising in search engines
Search engine advertising is one of the best tools for selling goods and services directly. Its main advantage is displaying an advertising message to a user who is interested in it. This achieves a fairly high conversion, which in turn neutralizes the increased cost relative to search engine promotion. It is also worth noting that contextual advertising gives results immediately after the start of the advertising campaign.
CPA networks
CPA networks are special organizations that act as intermediaries between specialists in the field of Internet advertising, who have a specific audience of people, and advertisers who need interested people to perform specific actions on their sites: register, make purchases, order a callback, etc. like that. This method has the greatest efficiency of all those analyzed in this article, but it still has its rather serious disadvantage - the lowest profitability of all possible options.
