To sell a product on your website, you need to engage in attracting customers to it. This will help contextual advertising. It is designed to help Internet entrepreneurs get targeted traffic of potential buyers to their website.
Instructions
Step 1
Be aware that contextual advertising is a small piece of information that advertises products or services on the Internet. May contain an image and 1 sentence. Shown mainly at the top, left-right of search results or on a page on a social network. For merchants conducting their business on web resources, it is almost the main source of profit.
Step 2
Keep in mind that PPC advertising is based on three principles. First, it should be shown only to those people who may be interested in these particular services or products. Second, the more an advertiser pays, the fewer display competitors he has. Thirdly, he pays not for the time of placement and impressions, but for the transitions to his site.
Step 3
In order for contextual advertising to give results, determine its purpose. The main goal is to increase sales by getting a significant number of visitors to a particular site. And all this for little money.
Step 4
Now select the keywords by which potential customers will search for what is being offered to them. Usually these words or phrases can be found on Ya Wordstat. The top line will contain those phrases that are highly competitive. Do not take them into account. It is better to show interest in meta tags, for frequently occurring phrases on competitors' sites. Give a value to stop words that can be excluded from the search. Make your proposal more specific. For example, if you sell a phone, then indicate the name and series of the model.
Step 5
Use near-topic queries. For example, a user looking for a laptop on the Internet is interested in computers. And he may well be looking for a gift for his wife. Therefore, use analogous words in key phrases. In the same way, contextual advertising can find a person who is interested in related products. For example, if a potential buyer is interested in alpine skiing, then they may well be attracted by sports jackets. And if you sell cosmetics, then remember about the queries: "How to become beautiful", etc. Then the CTR, that is, the ratio between ad clicks and site visitors as a percentage, will be high. This will reduce the cost per click for the advertiser.
Step 6
For contextual advertising to take effect, it is also necessary to put in order the site to which visitors will go. Please note that contextual links should lead to a specific product or service that a web page visitor was looking for. Don't make it travel all over the site, or it will go straight to the competition. Set up all payment systems so that you can immediately buy the product in any way convenient for the buyer.
Step 7
Create ads for contextual advertising with keywords and a call to action. Give the customer the opportunity to solve their problem. Use in your ad words-magnets that attract people with their tempting: discounts, free, gift, promotion, new items, bonuses. Just live up to the buyer's confidence. His expectations must match reality. If the offer contains 60% discounts, then the site should be the same. Use numbers. This increases the click-through rate of the banner. For example, 5000 rubles, 3 days, etc.
