Millions of people spend their leisure time on social networks every day, and the number of new users is increasing every day. Therefore, social media advertising is incredibly effective and relatively inexpensive.
Why does social media advertising work?
In the hands of an experienced marketer, social networks are one of the most effective tools for advertising products and services. Primarily because social media is incredibly popular. So, the largest social network in the Russian-speaking Internet VKontakte daily gathers an audience of 60 million users, and Facebook - more than 700 million.
In addition, users of social networks voluntarily indicate on their pages all important information about themselves: gender, age, place of residence, marital status, etc. This makes it possible to conduct highly effective marketing research without significant financial costs and efforts, and, which is especially important, to show advertising to your target audience. If the advertiser wants his banner to be seen only by young mothers living in the Moscow region - so it will be.
How do I place my ads on social media?
In order for advertising to work as efficiently as possible, it is important to choose the most appropriate way to promote the product. When placing ads on social networks, marketers have a lot to choose from: for some purposes, guerrilla or viral marketing is better, for others, advertising banners with payment for the number of impressions or clicks.
All that is needed in order to place an advertisement on a social network is to have your own account on the corresponding site, and registration in the most popular networks is free and does not take much time. Immediately after registration, you can start an advertising campaign. Technically, this is not difficult: each site has a page with detailed step-by-step instructions.
So, to place advertisements on VKontakte, you need to follow the link "Advertising", which is located at the bottom of the page. The user will be asked to choose the type of advertising: targeted ads, advertisements in communities or special offers in games. After that, you need to enter the address of the advertised site or page, upload an advertising banner, describe the product, and also select the target audience that will see the advertisement.
This is one of the most difficult and crucial moments, because the success of the entire advertising campaign largely depends on how accurately and adequately the target audience is defined. VKontakte makes it possible to specify gender, age, country and city of residence, education, interests and other parameters that determine the circle of people who will see the advertisement. When all the necessary data is entered, all that remains is to credit the account, and thousands of potential customers will see the advertisement.
Creating advertisements on other social networks is not fundamentally different from this VKontakte procedure. The only caveat: in some cases, the advertiser will need knowledge of English, since not all social networks have Russified this service.
