Online shopping is becoming an increasingly lucrative form of doing business every year. Almost every day in Russia, every day a new store opens, where you can buy the desired product. Among all such sites, it is necessary to be able to distinguish between resources that you can entrust your money to, from those that are created to deceive users.
Page quality
When buying goods from an online store, the key characteristic of determining the level of trust is the design and organization of the site. It is the resource itself that is the hallmark of the company. When choosing an online store, you must carefully study the site, visit all its pages and check the information provided by the owners. Only after a thorough check of the site will it be possible to complete the order without a doubt.
Site reputation
The key point in determining the possible level of trust in an online store is its reputation among users. Having found a new site, you need to check it through specialized services that collect information about such resources, display customer reviews and make it possible to view data about the person to whom the domain is registered. These services include Webutation, iRecommend, Trustorg, WOT. After going to one of these sites, enter the online store address and click on the check button. Review the information provided by the service's search engine. Review metrics such as user risk, virus scans, and reviews.
If the site has negative ratings and a high level of risk, you should not buy any products on it.
Design
Study the design and functionality of the site. It is important that the design elements are located in their places, and the products have the opportunity to view full-fledged photographs, which can be enlarged if necessary. The presence of a basket of goods, a registration form and a fully functional cabinet is also a must for an online store.
Information about the site
Explore the section "Contacts", "About us", "Payment", "Delivery", "User agreement". Every online store should have such sections. In this case, the "Contacts" and "About us" must indicate the name of the company, telephones, the name of the general director or manager, as well as the address of the office in which the company is registered. A particularly important indicator is the availability of a support service.
It is preferable that the online store carries out round-the-clock processing of customer orders, however, in some cases, it is possible that calls are received at least 5 days a week during business hours.
In the "Payment" and "Delivery" sections, read the information about order service and the payment systems with which the online store works. Study the terms of delivery of orders. An undoubted advantage can be the availability of free shipping to your region of goods by courier or express mail.
