After the site is created, a completely logical question arises: how will Internet users find out about it? To do this, it is enough to know a few rules of SEO-promotion of sites, with the help of which you can independently get out, if not in the TOP-10, then in the TOP-50 of the search results.
Keywords
Any SEO specialist strongly recommends that you pay maximum attention to keywords or phrases. They should clearly define the theme of the site. These are not only keywords, but also synonyms and related concepts. Relying on keywords, users try to find the information they need, so try to place keywords in headlines, links, and the text itself. Take a look at competitors' sites, paying attention to their structure, titles and information placed in the meta tags.
Quality content
Take care of high-quality and useful content that will interest Internet users. For a web resource to be found in a search engine, the keywords in it must match the content. The optimal number of keywords is 6-7, which should harmoniously fit into the text. If the text is oversaturated with key phrases, the search engine will exclude the resource from the search results. A site loses its significance if its pages contain information that does not correspond to the title or keywords. The same can be said about links leading to other web resources. Before publishing it is necessary to check the content of the site for errors. It is worth paying special attention to the links: each must be checked.
html tags
It is recommended to create a website in a text editor and write html tags. The presence of descriptive tags is required, use the ul tag for the list, p for the paragraph, and h for headings and subheadings.
Home page
Search robots will appreciate your site if it has a well-designed home page that contains all the information about the site, its description. Getting to know the site basically starts from the home page. It should be user-centered and easy to navigate. This will determine whether other pages on your site visit or leave.
Links
Links are important to both users and search engines. They pay attention to the used anchors in the links. Anchors must correspond to the page they are citing. Avoid abstract phrases like "Learn more". Better to use the title of the article or page that you can go to by the link. How clear and accurate the links are will determine their relevance in the search engine results list. If we are talking about website promotion, then the link should be to a resource of similar topics.
Title tag
Use this tag on every page of your site. It should contain the name of the site and a short description with one of the keywords. When searching, the name of the page appears and, based on it, the user will decide whether your resource can contain the information he needs.
Description of pictures
Add an alt tag to every important picture, photo or image, which will help the search engine to better index the images.
Meta description tag
Description is a descriptive tag. It is intended for a brief description of the content posted on the web resource. It is used by search engines to provide information about a link.
site `s map
The sitemap is necessary for the search engine to index the resource, focusing on the xml files. Simple and convenient navigation is essential for visitors. It is worth abandoning the graphical interface in favor of the text one.
Website for people
First of all, the site should be aimed at Internet users. Web resources that are easy to use are the fastest to get into the Top 10 search results.
