Site position - its place in the search engine results. Site position is critical to search engine optimization. The position of the site depends on its traffic and income. Therefore, all efforts of webmasters are aimed at ensuring that the site is as high as possible in the search results. How to determine the position of a site?
Instructions
Step 1
Decide on which key phrases you will determine the site's position. If the site is your own, then you know the keywords, they constitute the semantic core of your site. If you want to determine the position of a competing site, you need to do the following. Open a site page, right-click, select "view page code" or "page source code" from the menu. The html-code of the page will open in front of you. While in it, press ctrl + F and enter keywords into the search box. You will see the word keywords in the fill, and it will be easy for you to find the keywords of the site you are interested in on the page.
Step 2
There are special programs and online services to determine the position of the site. Even if you have installed the program on your own, you can only determine the position of the site online. To find suitable programs, use the search, enter the query "determine the position of the site." When choosing a service for site analysis, pay attention to which search engines are involved in the analysis (Google, Yandex, Rambler, etc.). What is the depth of position analysis (from 50 to 300 and higher). How many key phrases are included in the check (the more phrases you can enter at the same time, the more convenient it is).
And of course, paid or free service - the choice is yours.
Step 3
Of the free programs, Site-Auditor from Ashmanov and partners is used most often. You can download the program here https://www.site-auditor.ru/download.html. On the "Search queries" tab, enter keywords (queries) separated by commas or in a column. Click on the arrow to the right of the window - the entered queries will be copied to the "Site visibility" tab, and you will automatically be taken to it. Click "check", and the program will determine the position of the site by the entered keywords. Save the results, they will be useful for you to track the dynamics of the development of the site and the effectiveness of your optimization efforts (or your competitors)
Step 4
Noteworthy is the SESpider program, you can download it on the site of the same name https://sespider.ru/. It allows you to determine the position of the site in the most popular search engines and has a convenient interface - it shows the current position of the site, the change in position compared to the previous analysis, the best position in the entire history of site analyzes
Step 5
On paid services, some of the services are provided free of charge, for example, a limited number of requests (no more than 10, for example). Or a time limit: you can carry out the next analysis no earlier than 1 hour later, etc. Set the conditions for determining the position of the site (number of keywords, depth of analysis, search engines, region, etc.), and the calculator installed on most of these services will calculate the cost of the service.
