The struggle for the first places in search engine results is called SEO optimization. The main difficulty of the optimization process is that search engines do not advertise algorithms for calculating the popularity of a website. Moreover, these algorithms are constantly changing and improving. So, you are faced with a problem: how to bring your site to the top for certain queries in the Yandex. Where to begin?
Instructions
Step 1
Fill your site with content that matches the queries of a custom audience, not search engine crawlers. Write interesting content for people, share facts and opinions that will be of real benefit to readers.
Step 2
Pay attention to the uniqueness of the content. If you simply copy material from someone else's site, you run the risk of being pessimized by Yandex. Professional copywriters and SEO copywriters are engaged in writing unique content, and the task of the site owner is to clearly formulate the terms of reference for them. Look for copywriters on text exchanges or forums for optimizers.
Step 3
Memorize the word TIC (thematic citation index) and work to improve it. The TIC reflects the "weight" and importance of your site through the eyes of other similar websites. One of the easiest ways to increase the TIC is to ask the owner of a similar site to put an active link to your site. Buying links to your website is also widespread.
Step 4
Do not be lazy to create a directory of useful links for your audience - and put links to authoritative resources for your site. You can be sure that at least half of them will respond in kind to you, since this is the kind of behavior required by the network ethic.
Step 5
Be honest with yourself and your users when choosing the semantic core (queries by which you can find you) for the site. For example, if you are the owner of a small printing house that works 3 days a week, you should not advance on the request "prompt printing is cheap around the clock": Yandex will remove your site from the search results after the first complaint of a disappointed user.
Step 6
Take a few hours to create a proper sitemap and correct robots.txt file.
Step 7
Register your site in thematic catalogs - this will help not only raise the TIC, but also attract the interest of an additional audience.
