Keyword frequency is one of the foundations of search engine optimization. It allows you to determine the number of potential visitors, as well as draw conclusions about the profitability of the promotion.
Basic ways to check frequency
The easiest way to check the frequency is to use the Yandex Wordstat service. Just go to wordstat.yandex.ru and enter the desired keyword. Sometimes the service will require you to enter a captcha (security code). After that, the number of monthly queries will be highlighted, and the related keywords will be displayed below.
In addition, in the right column you can see similar keys that can also be used for promotion. Keep in mind that Yandex shows the overall frequency by default. That is, for example, if you entered the word "car", then it shows the mention of this word in any forms and phrases: "buy a car in Moscow", "what color to paint the car" and so on.
If you need to find out the exact number of requests for this particular phrase, then put an exclamation mark in front of the keyword. For example, "! Car". The shorter the keyword, the more the indicator will fall. Query in quotes will show you the number of times wordforms have been mentioned. For example, "car", "car", etc.
In addition to Yandex Wordstat, there is also a Google Adwords service. It is intended for composing ads for contextual advertising, but it can also be used to determine the frequency. At the stage of choosing keywords, specify the request you need and view the statistics. Similar and dependent keys can also be seen here.
Additional programs and competition
These sites are useful if you need to check 1-2 keywords, but what if there are hundreds or thousands of them? There are special programs and services that automate this process. KeyCollector is the leading application on the Russian market. This program allows you to find the necessary keys and check statistics through several sites at once.
In addition to the frequency of keywords, an important indicator is their competitiveness. Moreover, these indicators are interdependent. In 90% of cases, if the keyword is very specific, it will be very competitive (that is, there are many sites whose pages are tailored for this request).
To assess this indicator, KEI (Keyword Effectiveness Index) is used. There are different formulas for calculating it, but most often they take the number of sites given out in the search engine and divide it by the number of views. Thus, the frequency helps to understand whether it is beneficial to use a given keyword to promote a resource or is it better to focus on something else.
