When you're done with building your website, the next step is to present it to the world. What needs to be done in order for the entire Internet to know about your new resource? How do you get interested readers to visit you?
Unfortunately, the Internet is full of bad recommendations, false advice, and even scams related to promoting your website.
1 - Don't spam your sponsored messages
This is the basic rule. SPAM - Sending a lot of messages by email or newsgroups, chat rooms, etc. Spam will create more enemies than the benefits you want. There is a possibility that a large number of people will include filters on your posts so that they will no longer receive them, regardless of their content, in the future. In addition, some ISPs also set filters for spam messages, and your messages will just go into the filters.
2 - Don't pay for registration with search engines
"We will send information about your site to 500 catalogs for only 250 rubles!" - are such announcements familiar? This is a waste of money. There are no 500 or even 100 directories to send your website data to. They have all been in emergency situations for a long time with search engines.
3 - Don't waste time on too many ad platforms
Submit your site information to several major online directories yourself, it doesn't take long. Look for specialized guides that match your site's content. Don't waste time on irrelevant search engines or children's holiday links.
4 - Do not forget to register with Yandex
Yandex is the most important directory on the Runet.
5 - Never submit data to search engines before the site is ready for visitors
Check your site carefully and make sure every part of the site is ready for visitors. Many users will never return to your site if they see messages such as "under construction" or if there are dead (invalid) links on the site.
6 - Do not forget to include your website address in your contacts
It's amazing how some companies spend money building a website and then forget to do this important thing. Your website URL should be printed in every place where you put your company phone number.
7 - Don't count on black magic
There are many tricks that are mentioned in various newsgroups and mailing lists that promise to boost your search engine rankings. "Loading your page with an invisible keyword, creating special doorways with special content (only 5000 rubles)." Don't be fooled. It's impossible.
8 - Don't put rubbish on your site, especially what you don't want to see yourself
Most of you have test sites or sites with various material that you keep on a web server, but do not want to advertise publicly. Create a text file called "robots.txt" and place it in the root directory of your site. This file should contain a list of pages or directories that you do not want to be indexed by search engines.
9 - Feel free to measure your traffic
One of the ways to better promote your site is to use some programs that will give you information about the traffic on individual pages. You will find out which search engines visitors come from, which keywords they use to get to your site. This data will be valuable to you, you will understand how to further develop the content of your site.
10 - When you're done, don't stop
Website promotion is an ongoing job. Do not stop for a moment, constantly work to improve the site.
