Lady Gaga - Stefani Joanne Angelina Germanotta is a popular American singer, whose name has not left the top lines of the charts since the very first album she released in 2008. However, Lady Gaga's popularity is based not only on her musical talents, but also on her ability to attract, and most importantly, to keep the attention of a huge audience. The emergence of the singer's own social network is one of the manifestations of these abilities.
The new social network Little Monsters was launched in test mode in early 2012 - then it was possible to register in it only by special invitations. In the summer, testing ended, and now all Lady Gaga fans are invited to the network to communicate with each other and with the pop singer. The functionality of the new network does not differ much from Twitter - you can send public and private messages, comment and “like” other people's posts, attach pictures and videos.
The personal social network of the shocking singer was developed, launched and will be further serviced by Backplane. This company has a relatively recently announced end goal, which is to create not one, but a whole set of social networks with one common distinguishing feature. Their peculiarity is that each such network will be built around some celebrity - a pop singer or a group, a football player or a whole team, etc. The company, which was co-founded by Troy Carter, the current manager of Lady Gaga, believes that such massive public communities are a revolution in the way stars communicate with their fans.
Of course, it's not so much about communication as about commercial benefit - even now in the first network of this kind you can buy tickets for Lady Gaga's concerts. In the future, the company is planning paid distribution of music and videos through such social networks. The company believes that social networks of this kind should become so popular that the distribution of commercial products through them will largely replace traditional methods of advertising and selling. Backplane is going to add one or more new personal networking communities of celebrities to the Lady Gaga social network in 2012.
