To create an optimized SEO article, it is not enough just to pick the keys and insert them into the text. The optimization is also influenced by the images on the page. Although images do not play such an important role as the text itself, they can also attract users to the site.
Uniqueness
A unique picture will almost always be at the top of the search results. But not everyone is proficient in photography. And besides, it is not always possible to photograph the image on your own, which is required for articles on a certain topic. It is worth agreeing that after writing about the Arctic, not everyone will be able to fly there to take a unique photo.
For a long time, people have uniqueized pictures in accessible ways. Namely, in programs such as Photoshop, they applied watermarks to an image or made collages from several photos. But now this method will not help optimize the image. It is said that search engines have learned to identify these works.
SEO optimization by image weight
Large images, weighing not even a few tens of megabytes, but hundreds, will simply load the site. Such images will make the page excruciatingly long to load. Therefore, the image should be reduced. Photoshop is best suited for this. Editing is pretty simple there and the result will be great.
To reduce the weight of the image, you can apply 1 of 2 methods:
- Crop the image, i.e. cut off unnecessary. Thus, the picture will change its weight;
- Change image size options.
It doesn't matter which method is chosen, the main thing is that the final weight should be no more than 50 KB.
The picture must be saved either in.jpg
A small nuance lies in the fact that, while saving the image, you do not need to enter meaningless characters. It is better to save with the name identical to the keyword.
SEO image optimization with tags
When the image is completely ready, it remains to upload it to the site. Do not forget about the design of meta tags. A key must be entered in the title. It can become just a word, but you can enter the entire key phrase. The alt tag also repeats the keyword.
Many people ignore the description. But in vain. After all, this is another opportunity to enter a key in the description of the image.
