More often than not, a visitor to your site doesn't care about behind the scenes. He has many other concerns, he only evaluates the final visible result. If the site is poorly designed or extremely inconvenient to use, then visitors will not return to it. Consider the main points that you should pay attention to so that the visitor lingers on the site.
The first thing to be strict about is providing information to visitors. Lots of pop-up ads and poorly presented information will only scare away visitors. And they will go to competitors for the same information.
You should also devote a lot of your time and attention to the color scheme of the site. An abundance of mismatched colors can irritate visitors. Also, the color scheme that is absolutely inappropriate for the subject matter of the resource will have a bad effect on your site.
The next item we'll look at is pop-ups. Before you hide something, or push it over the edge, you should think about whether it is really necessary. If, after some thought, you are convinced of the need for a function, you should make sure that it works in all major browsers. If it is not possible to establish error-free operation of the add-on, it is better to refuse it altogether.
The next important part of the site is navigation. So that your visitor does not get lost on your resource in search of the necessary information. It is worth taking care of a simple but convenient menu. It will also be a big plus if the user sees links to similar information at the end of the article he likes.
If the whole team does not work on the site, then you should not clutter up the resource with information. It should be enough to answer any question related to the subject of the resource. Since, first of all, the visitor does not pay attention to anything other than what he was looking for initially. After completing the task, the client pays attention to the rest of the resource, thinking that he can find answers to his other questions. If the resource is cluttered, then the client who visited you will not find what he was looking for. He will be disappointed in your resource, and will leave to look for answers elsewhere. It is worth paying attention not only to the quality and usefulness of the information provided, but also to its design; a short content of the articles, dividing them into sections, will be a big plus. Then the time to search for the necessary information on your resource will be reduced.
This is just a small part of what you should consider when creating your own website. The main thing is that your site is suitable for the audience you are targeting.
