Why Is The Promotion Of Visits To The Site Performed?

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Why Is The Promotion Of Visits To The Site Performed?
Why Is The Promotion Of Visits To The Site Performed?

Video: Why Is The Promotion Of Visits To The Site Performed?

Video: Why Is The Promotion Of Visits To The Site Performed?
Video: Beware of the promotion trap | Glenn Weissinger | TEDxPurdueU 2024, November
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Increasing site traffic, otherwise it is called traffic, is the main and ultimate goal of site administrators. The popularity of the site and, of course, profit depends on this indicator. According to statistics, approximately 98% of webmasters use a website traffic boost, which misleads their advertiser.

Why is the promotion of visits to the site performed?
Why is the promotion of visits to the site performed?

Why cheat is needed

Most often, website traffic boost is used for the purpose of reporting to the customer. For example, a webmaster took an order to create a website and gain traffic for a certain time, +1000 visitors. The site has been created, but the attendance has not been reached by a certain date. In this case, the administrator only has to wind up visitors in order to rehabilitate himself before the advertiser and receive payment for the execution of the order.

Why is the webmaster misleading the customer here? The fact that the visitors are not targeted, that is, they are not interested in the content of the site. It often happens that the customer himself does not really understand many of the intricacies of this craft and simply requires his administrator to promote the site or traffic. The administrator, without really straining, winds up the attendance and shows the statistics to his boss. And then he gets a guaranteed payment for a job well done. But there will be no return on the site.

Another option for cheating is to make a profit. An affiliate program requires a lot of targeted visitors, but in fact there are not enough of them. With the help of a promotion, the illusion of a large number of real visitors is created. After that, you can place advertisements from the affiliate program on the site, and then create tasks on special projects, on which real people will click on this advertisement, as if it really interested them.

Promotion results

A customer who is a little versed in site administration can suspect fraud by requesting access rights to the site counter prior to concluding a contract for advertising. Here you can almost immediately see that the entire “unique” audience comes to the site from one address.

If the promotion is used to make a profit, you should not greatly increase the attendance, no more than twice the actual number of visitors. Independent traffic counters can easily determine the markup and lower the site statistics, and can also send the site to the "ban" for some time.

The main requirements for getting traffic to the site are the placement of unique content and interesting targeted articles, plus a beautiful original design. In addition to this, you should place links on external resources leading to your site. With a little more time and effort, you can get real targeted visitors, get your site to the top of search engines and profit from traffic instead of being branded as a scammer.

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