Today, on the Internet, you can buy a lot, and groups on social networks are no exception. The price of a Vkontakte group depends on many factors: the number of subscribers, the activity of the participants, the topic and income. Of course, there is no single formula, but it is not difficult to determine the average cost of a public or group in 2016.
Instructions
Step 1
The number of members in the Vkontakte community. The more people there are, the more expensive the advertising is. Accordingly, the selling price is also very significant. For example, a group or page on a female topic, psychological or even erotic with 100 thousand participants will cost from 80 to 200 thousand rubles. The cost of one live participant in the spring of 2016 is about 2 rubles. The minimum price per person is 0.3 rubles, but these are offers and bots, a large number of which leads to a ban.
Step 2
Subscriber activity. Live group is more popular with advertisers. If the number of likes and reposts is small, it is likely that the participants are not real people. In this case, the cost of the Vkontakte group is reduced by 20-40%. But you need to understand that such a community will have to be revitalized by attracting real users, and this is additional spending on advertising.
Step 3
Age of subscribers. Solvency is also an important point. If the audience of the public is 30-40% of people who are under 18 years old, this is bad. Such indicators reduce the price of the Vkontakte group by another 20%. These people will not actively click on ads and make purchases, they cannot pay for them yet. And for advertising, such a community is not attractive.
Step 4
The profitability of the Vkontakte community. If the group generates monthly income, then the value can be calculated not from the number of people, but from earnings. The group is estimated using a simple formula: monthly profit is multiplied by 10. Advertising in a public page with 100 thousand subscribers costs from 200 to 1500 rubles. It is recommended to post no more than 5 paid posts per day. But it is worth counting at a minimum: with two advertising entries per day at 200 rubles, the group's profitability is 12 thousand per month. Therefore, its cost is from 120 thousand rubles.
Step 5
Advertising price. General publics are advertising platforms for large companies, placement is expensive, forms a positive attitude towards the brand, but does not always lead to active sales. Today, more and more customers are looking for specialized groups for accommodation. And even if the price in them is higher, the placement performance is better. For example, it is better to sell women's trainings through platforms about self-development than about psychology in general. The cost of advertising is from 150 rubles, there is no upper limit. In highly specialized communities, it can go up to 10 thousand for 1 publication, the same price with the number of subscribers from 3 million people.
Step 6
The danger of buying a group. The Vkontakte community is not the property of the owner. All groups and publics belong to the owner of the social network. Accordingly, no one gives guarantees that it will be profitable in a year or ten years. And there is always a chance to be banned, because it is difficult to find out exactly how people were involved in the group before the sale, and if there were violations of the rules, there is a chance to lose investments.
Step 7
The illegality of the operation. According to the rules of the social network, the sale of groups and publics is prohibited. And for such an operation, a blocking is also required. That is why people can negotiate a deal only on third-party resources, and no one will save them from risks. And there are plenty of them - the former owner, for example, can claim that his account was hacked and demand its return. And the administration can go to meet him, but no one will return the money to the buyer.
