Sales through VKontakte groups can be a very profitable business. Such a store does not require investment and rental costs. The profit from trading in a group will be large, provided that certain rules for promoting the group are met and attracting promising buyers to it.
To make sales through the VKontakte group profitable, you need to do a lot of work on its promotion. A group with no potential buyers in its friends is doomed to failure. Even if there are several thousand members in it, there will be no sales in it. Consequently, there will be no benefits either.
Selling well are those VKontakte groups where the creators analyzed the activities of many communities of similar topics and attracted a large number of promising participants. In such groups, administrators are constantly in touch and are always ready to conduct a consultation or place a sale.
Where to look for the target audience for the VKontakte group
Forming a group is the easiest part of the business. It is important to attract as many active participants as possible. They like and click on the share button, creating a viral ad for the product.
Ideally, you should look for groups with potential buyers. Chasing a large number of non-targeted, and therefore unpromising, group members is not worth it.
It is a waste of time to look for a buyer for curlers and face creams among motorists or football fans. In groups of similar topics, you should go through the personal pages of the participants and write them personal messages with an invitation.
In order not to be considered spam, you do not need to write the same text to everyone. It is important to address everyone by name and to establish friendly communication.
Yes, a lot of time is spent on this, but this is the highest quality and most grateful target audience, potential buyers and consumers.
The value of high-quality design of the VKontakte group
Care must be taken to ensure that the group page is attractively designed. The page menu looked intuitive.
Product photos must be professionally taken and classified into sections and catalogs.
Information on how to make a purchase should be visible at a glance. So that you do not have to look for payment details, delivery methods and other information necessary for a future buyer for a long time.
There must certainly be a page containing reviews about the quality of the product. The more good reviews, the more often purchases are made.
Like any business, the VKontakte group will become profitable and successful only with a very serious approach to business. But there is one significant reason why the VKontakte group should be created and promoted: such a store does not require the cost of renting space, the cost of arrangement and others. Which significantly increases profits.
However, this does not mean that you can break the law and sell prohibited goods via the Internet or not pay taxes. Before organizing trade through the VKontakte group, it is worth studying the legislation so as not to conflict with government agencies.
