For the bulk of sites, the home page is the login page. Therefore, the initial submission of the site to visitors should start exactly on it. All elements of the home page must be correctly positioned, the location of each element must be carefully thought out.
Topic or essence of the site
When a visitor comes to your site for the first time, he should immediately understand whether this is the site that he needs or not. Will there be here the information that he needs and that he was looking for. These are the roles that site elements such as logo, Meta-title and site slogan cope with. Thanks to these three elements of the site, the visitor is able to quickly understand the topic of the site and its purpose. Therefore, it is important to draw a logo on the theme of the store, otherwise when a visitor enters the site, he can immediately leave it, thinking that the store does not suit him.
We draw your attention
Next, you need to make your site completely different from the sites of competitors. For example, a person is looking for a candy store in Samara by making a search query, and the system offers him a huge number of options. Having opened the main options in separate browser tabs, he begins to view the options offered to him, spending no more than ten seconds for each. That is why your task is to convince the visitor that he should place an order with you, to interest the person. To do this, you just need to describe in detail and in essence your sales proposal, tell about all the advantages over competitors. Keep the text short and easy to read, even though you want to share as much information as possible. The bottom line is that people read very little texts on the Internet, snatching only useful information from them. Therefore, the smaller the text, the more people will read it. If there is a lot of text, then this can only scare the person away. It is advisable to use the presentation of information in lists - this facilitates the perception of the information supplied.
The role of sliders and banners
If you have noticed, recently, sliders with all kinds of media effects have been used very often on the main page of the site, which attracts the attention of visitors well. As it turned out, this is an effective way to convey information, since it is beautifully and clearly explained to the visitor what to pay attention to. Therefore, it is very important to create banners, sliders of high quality, pleasant-looking, not scaring away visitors. In addition, there should not be many pictures in the slider - no one will look at them to the end anyway, and the main page will be occupied with useless information.
Contact information for visitors
If a visitor decides to purchase a product or service on your site, then it is very important that at the moment he does not have any difficulties with finding data to contact you. Therefore, this information must be placed in the header of the site. Place the phone, the operating mode, the time of receiving calls. For example, place this information at the top of your site on every page.
Territorial location of the site
It is necessary to indicate the region of the site so that the visitor immediately understands whether this site suits him or not, whether the location of the visitor and the site are the same. For example, when making an appointment with a beautician on the site, the visitor must clearly know that this service is provided in the same city where he is. Or, if you deliver all over Russia, be sure to provide this information to people.
Correct site structure, easy navigation
An important role is played by the main menu of the site, by which you can determine whether it will be convenient for the visitor to navigate through the pages of the site, whether he will not lose the information that he has already found.
The menu should be visible immediately. The visitor should be able to access the most important information.
Product showcase on the home page
A very effective solution for online stores, the location of the product showcase on the home page of the site. You can't miss the opportunity to show interesting offers, discounts, bonuses right away on the main page. Do not push customers away with buy buttons on the main page, endless prices, discounts and promotions, do everything in moderation.
