Before you start building a website, you need to know exactly who will be looking for it and why. And all the more you need information about the statistics of requests, if you plan to promote it.
It is necessary
computer, internet
Instructions
Step 1
Refine the list of parameters that interest you in your queries. In addition to the words typed, the geography and the period of data analysis can be important - a week, a month. Understand what kind of audience you need. For example, in Russia the most used search engine is Yandex. And to work with domestic Internet users, be guided by its indicators. If the real location of the site visitor is not so important, then it is necessary to conduct an analysis on Google and Rambler.
Step 2
Go to https://wordstat.yandex.ru/ and enter the desired word. Specify the region, if it matters (in our case, most likely, you need to select "Russia". Enter a word or phrase that designates your product or service. Click the "Select" button. You will receive two columns: the left one with data on your request, the right - with data on what else interested these people.
Step 3
Go to the "regions" tab to find out how popular this request is in different parts of Russia and the world. There are also two columns here: the absolute number of queries and regional popularity as a percentage. This data can be visualized on a map. To do this, go to the appropriate tab. If seasonal fluctuations are important to you, open by month and week.
Step 4
Type adwords.google.com/select/KeywordToolExternal to analyze Google search query statistics. This tool provides a choice of the category of the site for which keywords are searched, the ability to include and exclude certain terms from the query result. Select the type of match: wide, exact, phrasal. Specify the region, language, optimization option and filter. Log in or enter the characters from the picture. Click "start" and examine the results.
Step 5
Enter https://adstat.rambler.ru/wrds/ to update the Rambler statistics. Here select the type of data: by queries or by geography. On Rambler, you need to be able to correctly compose requests. Explore the available options in the Help tab. Symbols that cannot be used and the meanings of special characters that affect search results are listed here.
