Despite the fact that the total number of fonts is tens of thousands, webmasters have a very limited choice. If you install a unique font on the site, then most users simply will not display it. Therefore, when choosing a text design, it is necessary to take into account some features.
Fonts are not embedded in the site page. The content of the code simply indicates that the user needs to display a particular appearance. At the same time, experienced layout designers indicate several suitable options at once. If one font is missing, another will appear.
Also, the design sometimes changes depending on the device. For example, you can configure your site to display one font (more compact and readable on small screens) for mobile users and another for tablet owners.
At the same time, the design should not be too varied. Most books on usability of Internet resources say that it is optimal to use 3 different fonts on the site. If there are more of them, the design looks too inharmonious.
Optimal options
For content, it's best to choose sans serif (sans serif) fonts. On screens and monitors, they are perceived much better. Serif fonts are used primarily in headlines or printed material.
The most popular options are Arial, 10-point Trebuchet for main content and Georgia, Times New Roman 12-point for headlines. This is due to their widespread availability and ease of reading. But Impact and Comic Sans, despite their popularity, are not recommended to use.
Another good option is the Verdana font. It is visually similar to Arial, but with a thinner outline. Please note that this font is installed by default only on later versions of Windows and Mac OC, so be sure to indicate a replacement.
Using fonts
In various text inserts (quotations, recommendations, etc.) it is better to use an alternative font. Using the same text design in all blocks looks unprofessional.
Do not change line and letter spacing. Even if the text is too long and visually takes up a lot of space, it is better to leave everything as it is. Otherwise, you will end up with a post that is very difficult to read.
It is best not to use blue to highlight significant points, as it is associated with links, and users will most likely want to click on it. Also avoid any other highlighting of color, unless the design is based on it.
Under no circumstances use scripts that allow you to load unnecessary graphic elements. First, it will affect the page loading speed. Secondly, you can never predict the correctness of the user's font installation. Thirdly, not all site visitors will want to receive such a gift. Fourthly, the load on the server will increase.
If you still need to use a beautiful font, then it is better to convert the text into a picture and upload it to the site in this form.
