Coming up with a tag means creating keywords and associating them with data. Their main idea is in accordance with the meaning, frequency of use and weight. For this, some design elements are used, for example, color or font size. The more important a tag is, the brighter color and larger font size it should be. In this article, you will learn how to come up with optimized tags.
Instructions
Step 1
Description tag. Write your list of phrases and keywords. Then open a new text file. As an example, there will be a description tag for a wedding salon: [META name =”description” content = “A wedding salon in Moscow will make a custom-made dress. Delivery is carried out in the city and region by courier "]. The tag can be any length, but only a part of it will be shown by search engines and indexed. Therefore, make sure you put important key phrases at the beginning of the text. Take your list of key phrases and words that are ranked in descending order of importance. In this example, it will be like this: a wedding salon in Moscow, a custom-made dress, delivery by courier. And make a couple of sentences that describe your site. Try to make the most of your keywords. All search engines constantly display the contents of the Description tag in all search results. Therefore, the sentence must be correct regarding grammar so that the user has an interest in visiting your site. In a specific case, these proposals describe the site: If you are looking for a wedding salon in Moscow, where you can tailor a dress, then you should visit the Bride salon. And so it turned out a sentence of 140 characters. But it is not widespread enough, so you need to add something that will interest the user more and force them to go to the site. For example: When ordering for an amount from 20,000 - a discount from 5 to 10%. Now we have a complete description tag: [META name =”description” content = “If you are looking for a wedding salon in Moscow, where you can make a custom-made dress, then you should visit the“Bride”salon. When ordering in the amount of 20,000 - a discount from 5 to 10 ". This tag is optimized for two key phrases, consists of 226 characters and describes the site well enough. Perhaps the user clicks on this link.
Step 2
Keywords tag. This tag is a collection of keywords. Compared to the others, it is not that important. Not all search engines support it now. If you have time or you really want to come up with this type of tag, then go ahead! Take the already existing list of keywords and phrases and reopen the text document. An example will be already available. Keywords: [META name =”keywords” content = “wedding, salon, Moscow, dresses, seamstresses, individual, order, bride, wedding accessories, quality service, discounts, delivery”]. Include all related words in this tag. Since you have enough space in it, include phrases that also characterize the content of the site. For a given bridal salon, you can add items: wedding car decorations, evening dresses, wedding decorations. And this is what happens: [META name =”keywords” content = “wedding decorations for cars, evening dresses, wedding decorations, wedding, salon, Moscow, dresses, seamstresses, individual, order, bride, wedding accessories, quality service, discounts, delivery"].
Step 3
Individual tags. Using individual tags creates many entry points, especially if the tags are located on multiple pages at the same time. Search engine robots will better understand such tags. And they will give a link not only to the main page, but also to the one that is more relevant to the query in the search. The more pages of the site will be filled with tags, the wider the list of requests for which your site will be found by the user.
