Today, the sale of advertising space on the site is one of the most profitable types of Internet business. The formats of advertising space for sale on the site are so diverse that sometimes it can be difficult to choose the right option. You can sell ads by working with aggregated ad networks with pay per clicks or impressions (teaser, contextual, banner, affiliate networks) or with direct advertisers. Each of these options has its own specifics.
It is necessary
A website with a traffic of 100 unique visitors per day, an electronic wallet in the WebMoney or Yandex. Money systems
Instructions
Step 1
If your website traffic has reached 100 unique visitors per day, you can start selecting ad networks to sell ads. Previously, it is worth paying attention to geo-targeting - the regional orientation of site visitors. Today, for most advertisers, only sites are of interest, most of whose visitors are Russians. The source of traffic is also a fairly serious criterion for a site to meet the requirements of most ad networks - dominant search traffic is welcomed, that is, visitors to the site from search engines Yandex, Google, Rambler, Mail.ru.
Step 2
The simplest terms of cooperation for selling advertising on the site is offered by Google's advertising service - Google Adsense. To sell your ad space, you just need to install the Google AdSense code on the site and wait until the amount on your account reaches $ 100, after which you can receive your earnings by check. Teaser networks are more demanding in terms of website traffic and quality, which allow you to install a block with spectacular animated pictures (teasers) on the site and receive money for clicks of visitors on teasers. The most popular teaser networks on Runet are Medianet.adlabs, Teasernet, Bodyclick, Pay-click. Each network operates according to its own rules, setting its own criteria for approving a site's participation in selling ads. Banner networks work in a similar way, but they can pay for both clicks and impressions. Payments are organized to electronic wallets WebMoney or Yandex. Money.
Step 3
Affiliate networks are gaining more and more popularity, which allow you to install a block with goods or a virtual showcase of goods on the site. In affiliate networks, payment can be received both for clicks on product teasers and for a purchase made by a client who has switched from your site to the advertiser's site. In a similar format, the networks Mixmarket, "Where is the Elephant" and others are actively working.
Step 4
If the site traffic is from 1000 unique beds per day or more, you can think about selling ads on the site through direct advertisers. You can search for them both independently, offering conditions for the sale of advertising, or wait for applications. The most effective cooperation with direct advertisers is obtained with sites with a regional focus and resources with a narrow theme. To work with direct advertisers, it is necessary to develop a commercial proposal or at least an approximate cooperation scheme that would allow you, as the site owner, and the advertiser, to clearly fine-tune the effectiveness of advertising.
