“Little Monsters” - Little Monsters - for three years already, the popular American singer with the stage name Lady Gaga, Stephanie Joanne Angelina Germanotta, has been calling her fans. This definition appeared after one of the public meetings of the pop diva with fans, and now it is enshrined in the official name of the social network on the Internet.
Little Monsters is a new social network that should unite Lady Gaga fans into a single community. There are no special technical differences from similar networks of this kind in it - after the standard registration procedure, each user gets the opportunity to send public messages, comment or approve messages from other community members, attach graphic or video files. Additional options include the ability to purchase tickets for Lady Gaga concerts. Well, the main advantage of Little Monsters is, of course, communication with the singer herself, who here calls herself “the mother of monsters”.
This is not the first experience of using social networks by a shocking pop diva; back in May 2011, her Twitter page traffic exceeded 10 million. In January 2012, the number of "followers" reached 18 million, and in the spring it exceeded 20. For comparison, the similar record of the President of the United States on social networks is 12.84 million, and the singers Shakira and Rihanna - about 14.5 million. Therefore, it is not surprising that, having become unattainable on Twitter, Lady Gaga has opened her own platform for communication with fans.
Little Monsters is not the first social network created by a popular singer - back in 2007, a similar network appeared with the name Kylie Konnect from Kylie Minogue. However, this venture was not successful, and now it has only 5088 members. Meanwhile, experts estimate the commercial potential of such networks very highly - marketers say that about a quarter of the proceeds from the release of the Born This Way album, which is almost $ 30 million, Lady Gaga owes its popularity on Twitter and Facebook. Little Monsters provides additional opportunities in this regard - users can now order tickets for the singer's concerts, and in the future they will be able to download the singer's music and videos for a fee.
