The world famous outrageous singer Lady Gaga has opened her own social network Little Monsters - "Little Monsters". This is what she calls her fans, communicating with them from the pages of the Internet project.
Little Monsters does not position itself as a counterpart or competitor to Twitter, YouTube, or Facebook. Its goal is to provide an opportunity for the singer's fans to communicate both with their idol and among themselves. Also, with the help of the new project, the singer expects to unite 19 million of her followers on Twitter, 47 million fans on Facebook, 330 thousand subscribers on Google+. So far, Little Monsters accepts new members by invitation only, which is fundamentally different from existing social networks.
In its structure, Little Monsters resembles similar networks Pinterest and Reddit. Lady Gaga and her fans are free to post on the project a wide variety of content, one way or another related to the outrageous singer. After posting the material, users can vote for or against each specific video, article or audio recording. Thus, a rating of published materials is formed. Every new user is automatically considered a fan of Lady Gaga. Multilingual chats have become an important feature designed to unite fans from different countries. The built-in online translator allows all chat participants to communicate with each other without experiencing language difficulties.
Little Monsters also offers the ability to edit submitted photos. The service is simple and easy to use, just like the online version of Photoshop. The social network allows fans to purchase tickets for Lady Gaga's concerts, force memes, be the first to know the news directly from their idol. By viewing the profiles of other users, you can find out their overall level of engagement and activity, the number of concerts attended.
Despite the fact that the idea of creating a new project belongs to Lady Gaga, the official founder of Little Monsters is her manager Troy Carter, and the singer herself is only an investor. Despite the fact that the project only this year left the beta testing stage, it already has almost 200 thousand "little monsters".
