If you need to buy or sell something, it is best to place ads on thematic Internet resources. It is on such sites that the target audience is maximally concentrated, which may be interested in this product. This also applies to the placement of advertisements regarding the provision of services.
Necessary
- -Computer;
- -Internet;
- -Sites.
Instructions
Step 1
Conduct monitoring to understand which sites are the most popular in your city. The Internet is a virtual space, and therefore has no boundaries, but if you want to sell, for example, a piano that you no longer need, buyers from another city are unlikely to be interested in your offer. The choice of coverage at the location of users of Internet resources is called "geotargeting". When choosing sites to place your ads, this factor should be one of the most important.
Step 2
Analyze the traffic of a potential site. If the total number of visitors per day does not exceed 50 people, the chances that you will find buyers here are extremely low. In addition, about half of the users came to the resource on random requests.
Step 3
See how the subject matter in question in your ad relates to the subject matter of the resource. For example, posting kittens' offers on a book site is hardly worth it. On the other hand, information of almost any kind can be posted on the city portal with a wide range of topics. The only exceptions are topics prohibited by law.
Step 4
Find a form to send messages, a guestbook, the corresponding section on the forum, etc. In a word, if the site provides for the placement of ads, there must be a way to do this. Your task is to find it. By the way, there will be no problems on sites with easy navigation, but there are resources on the network where you will have to search for this menu button (or hyperlink).
Step 5
Write your ad in a text editor that has features such as underlining errors. Their presence in the ad text is unacceptable. Start your targeting message with the subject in question. Don't try to be too eloquent, remember that brevity is the sister of talent. But the basic facts regarding the product, as well as its competitive advantages, must certainly be indicated.
Step 6
Try to avoid colorful epithets, they are useless. But by all means provide contacts for feedback. It will not be superfluous to double-check them before sending the text. There is nothing worse than an ad that interests you with a misspelled email address.
