Yandex Direct and Google Adwords are two huge contextual advertising services designed to promote a business, resource, product. Ads are displayed depending on the selected keywords. Basically, these resources are used to increase sales of a product. Let's consider how you can make money on these services.
1) Promotion of your own website. Using search services for contextual advertising to promote a site, channel, community or other resource avoids a long optimization procedure and saves a lot of time and effort.
2) Placing ads from services on your resource is the most highly profitable income on the network, despite the high requirements for content. The amount of such earnings directly depends on the promotion of the resource.
3) Selling goods by placing advertisements. Advertising on these sites is highly effective with a well-thought-out marketing strategy. This is due to the huge audience of the Internet space, which is practically unlimited.
4) Work on affiliate programs using these services. Turnover in this sector has increased by up to 50% over the past five years. This is due to the fact that companies that have used offline advertising, such as TV, outdoor, etc., are increasingly using the Internet.
As you know, online advertising is more effective than other types. The essence of this earnings lies in the fact that we register under the affiliate program of an online store or information product and use contextual advertising of search engines for promotion. When purchasing this advertisement, a certain reward is accrued. Despite its simplicity, this type of income requires a lot of experience, knowledge and commercial flair. Here you need to choose a product that is in demand on the market, as well as competently draw up a promotion strategy and correctly configure the delivery of advertising. At the same time, it opens up unlimited opportunities for big earnings.
Advertising in search engines is divided into two types:
- search engine, in which ads are displayed on the search engine in accordance with the user's request
- thematic, the banner is placed on the relevant sites.
