Links are one of the main elements of promotion. The more pages link to your resource, the higher its performance and the easier it is to take high positions in the search engine results. There are free and paid ways to post links.
First, you need to place links on the resource itself. This method is called internal linking. By transferring the weight from one page to another, the site's indicators increase quite well. Moreover, the more pages you have, the stronger this effect is. If you do not want to link manually, you can download special plugins for a specific CMS.
Free placement
Install the SEO Bar plugin in your browser. It will allow you to find resources where links are open for indexing. Just go to the page with the plugin enabled, and it will show you in the form of a brown underline the places where you can point your resource.
For links to bring maximum effect, place them on resources, the subject of which coincides with your project.
The most popular option is dofollow projects, that is, resources, the link from the comments of which can transfer weight. You can find entire databases of similar sites on the Internet. To do this, just enter "dofollow sites" or "dofollow databases". You need to follow each link and leave a comment on the article. If you want him to pass moderation, write in a high quality and on the topic.
You can also post links to forum profiles. True, most of modern resources have prohibited their indexing, there are still many sites where a link can transfer weight. The bases of such projects can also be found on the Internet. Especially high-quality collections are even sold. To get a positive effect, you need to register on the forum, and enter a link to your resource in the "personal site" field.
Exchange with other administrators. You can find owners of sites with similar topics and write them an exchange offer. You will put a link to them, and they in exchange - for you. Everyone will benefit from this, so few people will refuse. Of course, the resources should be approximately the same in terms of technical characteristics. A Rambler is unlikely to link to a regular user blog.
Buying links
It's a fast, effective, but expensive way to get links. It is informally divided into three large groups: runs, perpetual links, and temp links. In the first case, they simply optimize free methods. For example, someone has collected a database of very high quality dofollow blogs and offers to host your site on them for a fee. This is the cheapest method offered. You can find artists on the webmaster forums.
It is better to buy links from sites located in the Yandex or DMOZ catalog.
For other purposes, exchanges will be needed. Perpetual links are bought for the entire lifetime of the project. That is, you pay only once. Even if the resource eventually becomes incredibly popular, it is still forbidden to remove the link. Otherwise, the administration of the exchange will simply block it. Temporary links, as you might guess, are sold for a certain period, while payment is made on a daily basis.
