When promoting your own site, do not forget that there are free and shareware advertising methods, which are usually presented by large search sites (Google, Yandex, Rambler, etc.). In addition, free ads can be posted on various social networks.
Free advertising on search sites
One of the most visited Russian sites - the Yandex search engine - makes it possible to advertise your site in the "Yandex Directory".
There you can also post information about the location of the company, phone numbers, addresses, the goods and services provided and the opening hours of the company (if any). It may take some time from the moment of submitting information to the moment of posting. To shareware placements of advertising on your site can be classified as advertising using Yandex-Direct (contextual advertising, which is shown by keywords to each individual user). The cost of an advertising campaign for a month can start from 400-500 rubles, depending on the number of regions covered, the number of keywords and placement conditions.
You can reach the first positions in the search using the Webmaster service in Yandex. By registering on it, you can not only inform about the appearance of a new site to add it to catalogs, but also correct indexing errors, view site statistics, etc.
The largest search engine Google allows you to advertise your site for free on the Google Addresses service. Here you can put data about your company and website, phone numbers, addresses and location on the map (if necessary). In the service, you can leave comments about the quality of services and goods that increase the ranking in the search. Contextual advertising from Google Adwords is relatively free: you can independently estimate the cost of advertising and the cost of each click-transition to the advertised site using the Adwords service.
Almost all search sites have approximately the same types of services. To work with Russian-speaking users and promote a site in Russian, it is worth registering on such sites as Rambler.ru, Mail.ru (they provide the same services as the largest search engines, but without binding the location on the map).
Free social media advertising
Social networks are also a good free advertising platform for website promotion. For advertising, it is enough to create an account (or several) on all popular social networks (Livejournal, Vkontakte, Facebook, Twitter, Instagram) and make notes with links to the site. Ads can also be left in the comments to posts of popular users (hitting the first 20 comments is considered ideal for viewing). Some social networks (VKonakte, Live Journal) offer inexpensive contextual advertising services.
