When opening a new Internet resource, one of the most difficult problems is choosing a suitable name. This process is further complicated by the fact that most of the monosyllabic domain names are already taken over by faster Internet startups. But there is still a way out.
It is necessary
- - brand book of the resource;
- - a list of theses of the semantic load of the title.
Instructions
Step 1
Divide the process of choosing a name into two sequential steps: choosing a name for the resource itself and choosing a domain name. First of all, you need to find the best options for the name. It is necessary to determine the main goals and objectives of the resource, the content creation policy and the style of material presentation. It does not matter whether the resource is of a commercial nature or not.
Step 2
Create a list of theses for the future name based on the accepted brand book. They should outline the informative and emotional content of the future name. There are no clear restrictions when compiling such a list: it can be nouns and verbs, proper and common nouns, they can express emotions and sensations.
Step 3
Gather an initiative group of employees related to the resource and brainstorm. To increase efficiency, it is necessary to distribute to all participants in advance the task of drawing up a list of abstracts. At their discretion, everyone should compose an arbitrary written description of the most important informative features of the future site name. During the brainstorming session, have each one read out their list one at a time and, as part of the peer discussion, select the best suggestions.
Step 4
Take stock of the brainstorming session and make a final list of theses. On their basis, each of the members of the initiative group should draw up a list of names and titles. It is best to limit the number of suggested options by quantity.
Step 5
Gather the suggested lists and try to find a few of the most relevant names. After that, check if the same domain names are free, including in the Russian zone. If you don't find an exact match, take up space, otherwise try modifying the site name by using valid punctuation marks, numbers instead of letters, etc.
