Keywords are the "beacon" that search engines use to display websites when they perform a search query. The presence and correct use of these words determines the number of website visitors.
Instructions
Step 1
Choose the keywords that you are going to use. Determine the main topic of the site, and then make up the maximum number of phrases of two or three words that can describe it. Do not use single words - most Internet users enter several words when forming a search query, realizing that this way they will find the site they need faster. In addition, you run the risk of getting involved in competition with a much larger number of sites than those that are similar to your profile. Using a few words, you will attract exactly your target audience.
Step 2
If you have trouble creating a passphrase, use the WordTracker service. Enter your name and your email address, then click Start the trial. On the next page, enter the keywords you created earlier and click Proceed.
Step 3
Start Excel. Create a table with four columns. The first will contain the key phrases that you have compiled, the second - the popularity of the query for them, the third - the number of competing sites, and the fourth - the performance index. Fill in the first column by entering in it all the key phrases that you have created, then run each of them through the WordTracker service. Using the results in the Count column, fill in the second column.
Step 4
Use the AltaVista service. Enter the passphrase in the string. You will get the number of sites that go through it. Copy it to column # 3. Do this for all key phrases in the first column.
Step 5
In each cell in the fourth column, enter the formula for performance index = IF (C20, B2 ^ 2 / C2 * 1000, 0. Sort the data in descending order. The first column gives you a list of the best performing keywords.
Step 6
Use the resulting keywords in tags, content, headlines and comments. When forming a tag name, it is optimal to use a key phrase "diluted" with a few more words. In the description of the tag, enter two or three key phrases, but be careful not to overdo it and preserve the euphony of the text. Also, make sure that key phrases do not stand out too much. The same rule, namely, using the maximum number of key phrases that does not distort the text, and avoiding repetitions that catch your eyes, must be followed when inserting key phrases into headlines, content and comments.
