To optimize a site for the work of search engines, it is necessary to compose a semantic core containing keywords. These include all words and phrases related to the specifics of the resource. But how do you choose them to attract additional visitors?
It is necessary
- -A computer;
- -The Internet;
- -Website.
Instructions
Step 1
Determine for what queries you want to attract visitors to the site. Compare these requests with the subject of your resource pages. Ideally, this comparison should show that for each potential request, you have text material in which there are two or three direct occurrences that are identical to the requests. In addition to them, the article must contain expressions that are close in meaning.
Step 2
Choose key expressions according to the specifics of the resource. For example, for a website dedicated to opening restaurants, the following phrases can be “keys”: “restaurant business”, “restaurant market”, “opening a restaurant”, “how to open a restaurant”. But this cannot be limited to. Canteens, cafes, pubs, teahouses, as well as dozens of other formats can also be categorized as a “restaurant”. Therefore, when making key queries, simulate phrases and with their participation.
Step 3
Look for a variety of expressions that are specific to your chosen topic. A website devoted to medicine, in the semantic core, may have such phrases as “sore throat (arm, leg, head)”, “how to treat influenza (sore throat, dysbiosis)”, “symptoms of cholera (meningitis, scurvy)”. It is also desirable to include in the core keywords and phrases related to the search for drugs and other products related to the topic of medicine.
Step 4
Find flexible solutions. Analyze the most frequently asked queries, for example, you can do this on the Yandex search query statistics page. If your resource is about renting residential real estate, think about what other words visitors can get to you. Include whatever you find most interesting in the semantic core. For example, "rent (rent, rent, find) an apartment (room)", "housing (room, apartment) for a period …", "housing (room, apartment) for rent", etc. The more synonyms relevant to popular keywords in your semantic core, the sooner potential visitors will come to your site.
