The effectiveness of website promotion depends on how well the keywords are selected. Choosing keywords is the first step in the process of website search engine optimization. How do you know what queries your future visitors will make? To do this, you can use free search engine services that allow you to see the options for queries and their popularity.
Instructions
Step 1
Create a primary list of requests. These will be the main keywords that define the topic of your site. Create a new document in a text editor and write down all these words there.
Step 2
See what queries your competitors are promoting the site for. Perhaps this will help you expand your list. Search for a site related to your topic and see its source code. Information on keywords is contained in the tag:.
Step 3
Correct and expand the primary list using Yandex and Rambler statistics services. Using these services, find additional phrases and their frequency for each main query. Copy the resulting data into an Excel spreadsheet (keyword, query rate) for maximum clarity. Analyze the received requests and delete unnecessary ones. Use a separate Excel sheet for each main query.
Step 4
Add associative queries. In the Yandex statistics results, this is the right column “what else were people looking for”. In Rambler - at the bottom of the page "search more". Choose only those queries that are suitable for your site.
Step 5
Analyze and filter your lists again. Remove words with a very low query rate.
Step 6
Distribute keywords across the pages of your site. Add a Page Address column to the Excel spreadsheet. If the page already exists, then enter its address. For each page, make a list of its keywords. Choose 3-5 key phrases with the highest frequency for the main one. For each internal page, one or two with a lower frequency. This will allow you to see which pages of the site can be changed (optimized), as well as which new pages need to be added.
Step 7
Constantly expand the list of key phrases for your site. Periodically contact statistics services and look for new requests.
