To successfully promote your own or corporate Internet resource, you often need to find out what keywords your competitors are promoting, as well as what words are used to navigate to certain web pages. There are several ways to get this information.
It is necessary
Computer with Internet access
Instructions
Step 1
Look at the content of the keywords attribute in meta tags on the pages of a competitor's site. To do this, by opening the desired page, in the settings of the Internet browser used, find the option "View source code" or "Source code of the page". For example, in the Google Chrome browser, this item is located in the "Tools" submenu, in the Mozilla Firefox browser, in the "Web Development" submenu. In addition, in most web browsers, you can open the source code of the page for viewing by pressing the Ctrl and U keys.
Step 2
Take advantage of numerous online services that offer analysis of Internet pages, for example, https://www.cy-pr.com, https://www.pr-cy.ru. By entering the address of a web page in the empty window, you will receive the results of its analysis, where, among other items, you will see keywords.
Step 3
Find out the keywords of a site by analyzing its content. There are several free web services that offer to check the density of keywords on the page and evaluate the so-called "nausea" of the text, for example, https://seogift.ru/content-analiz, https://text.miratools.ru. Having analyzed the necessary resource with the help of one of them, you will find out with what frequency a particular word appears on the page, thus obtaining an approximate list of keywords.
Step 4
Pay attention to the titles of the articles on the Internet resource you are interested in, as well as to the words and phrases highlighted in italics or bold. Often these are the keywords of the site.
Step 5
Use the counters installed on the competitor's site, which are usually located at the bottom of the page. As a rule, site owners close statistics with a password, but sometimes they remain publicly available. Go to the statistics site by clicking on the counter. If the information is publicly available, look at the contents of the items "By search phrases", "Positions in Yandex", "Positions in Google". There you will see the words and phrases by which users go from search engines to this site.
