Google Analytics is a powerful tool for collecting statistics on Internet sites and traffic to certain resources in the format of diagrams and tables. Google provides this solution completely free of charge and can be used by any interested web developer.
Instructions
Step 1
Google Analytics will allow different categories of people who have their own business on the Internet to assess the market in more detail. Thus, business leaders can get information about the most effective marketing tools and trends in traffic on Internet resources, and marketing specialists can learn about where visitors come to the site most often and what needs to be done to turn guests into customers.
Step 2
Website developers can also increase traffic to their own resources using the information received. Google Analytics information will help answer the questions "why are people leaving the site?", "Which pages are the best to retain the visitor?" etc.
Step 3
To get started with Google Analytics, you need to add a special code to your site to start tracking the dynamics of visits. To do this, create an account on the Google Analytics website using the appropriate registration form. After that, through the "Login" option, log into your account and move to the "Administrator" tab. For the "Account" and "Resource" columns, enter your site and click on the "Tracking Code" button.
Step 4
Copy the given tag … to the page of your site in the section. The code should look like this:
Google Analytics code
Step 5
Save the changes on the resource and wait 24 hours for the statistics to activate on the Google website.
Step 6
One day after installing the code, go to the "Administrator" tab of your account again. Go to the "Goals" section and click "Create goal". Follow the step-by-step instructions to define the options for using the analytic data, and then click Save. You can also use the "Templates" section to select ready-made settings.
Step 7
After a while, you will be able to view reports through the corresponding categories in your Google Analytics account. As you switch between tabs and site features, view your site's metrics. Google Analytics setup is complete.
