Yandex is the largest domestic search engine used by the majority of Russian-speaking users of the Russian Internet. Therefore, it is promotion in Yandex that can bring the main search traffic to your site. Recently, yandex.ru has been introducing new search algorithms, imposing more and more filters, and in modern realities, website promotion in Yandex should be approached from new points of view.
The main way to promote a site in search engines that work according to classic SEO-schemes is to buy a link mass on specialized link exchanges. Also, good results are brought by systems of automated website promotion - link aggregators. However, website promotion in Yandex has recently begun to deviate from classic SEO schemes that have been successfully working for years, for example, in Google. As a result, the usual webmaster actions that lead to success at Google bring failures at Yandex.
Yandex is suspicious of new links, especially if they are rented. A search engine with 98 percent accuracy can spot an SEO link and fights against them. This leads to the fact that even with the correct purchase of links, the site's positions in Yandex fall. If these links are removed, the positions are returned immediately. Do not be afraid of this fact and do not rush to remove purchased links. Over time, in a month or two, the site will regain the lost places, and you will see quite natural growth. Although this fact still baffles SEOs when communicating with clients.
Working with reference aggregators should be lengthy. Many automatic promotion systems promise to get TOP in just one month. Considering all that was said in the previous paragraph, this cannot be done in one month. Whatever you do, no matter how hard you try. This is especially true for zero projects - domains without history and age.
In Yandex, the age and static weight of the site pages play an increasingly important role. In other words, these parameters are key in determining domain authority. Therefore, in order to promote young projects, it is necessary to work on their statics, you cannot do without this. The more relevant and highly informative your resource is, the more it will be appreciated by Yandex and other search engines. In addition, if you are planning to create a website in the future, you should register it now so that the search engine will record the birthday of your resource as early as possible.
If you are going to promote your site on one of the competitive search queries, you need to match this keyword as many pages of your resource as possible. A large number of relevant documents is a prerequisite for getting into the Yandex TOP. And this is not surprising: the more information on a project is available on a specific request, the more useful it can be to the visitor.
Do not forget that when promoting in Yandex, everything is interconnected. By promoting one or several queries, you inevitably move other related and thematic ones. Therefore, it makes sense to focus on working only with promising and specialized keywords, the promotion of which, in your opinion, is the highest.
