Today, all users already know that the most high-quality search for the Russian-speaking population is still provided by Yandex. Indeed, its developers are constantly improving their algorithms, improving the quality of search results with care for users. Therefore, every webmaster who wants to provide his site with a powerful influx of traffic is doomed to promotion in Yandex.
The Yandex search engine, when analyzing sites, uses high-quality algorithms for checking vocabulary and morphology, but Google cannot boast of this. For webmasters, in turn, this means that you need to place on your sites only high-quality publications, written without errors. The more mistakes there are, the more likely Yandex will not like it.
Yandex has also gone far in terms of analyzing behavioral factors and plans to rely on this important indicator in the future. Today, external links for regular sites are still used to build search results, but for commercial sites, exclusively behavioral factors are already used. Based on this, we can judge that in the future the role of behavioral factors will only increase in search engine optimization of sites for Yandex, and for Google, too, over time.
But Yandex also has its drawbacks. One of the most notable ones is static database updates. The fact is that Yandex runs on weaker hardware than Google. The advantage of the overseas competitor is globalization, but Yandex is designed only for Russian-speaking regions and has fewer servers. Therefore, after making changes on the site, the webmaster is not able to immediately observe the effect, but Google updates various sites dynamically, which greatly simplifies the promotion process.
Like any other search engine, Yandex has its own individual ranking algorithms, and they differ from those of Google or Rambler. When building search results, Yandex tries to promote older sites to the first lines, because it is believed that it is necessary to respect the elders, that they are more authoritative. In Google, you can often see both old and young sites on the first lines, and in this regard, Google is more tolerant, although it also prefers old sites. In a search engine from an overseas competitor, the emphasis is on the content of the site, so the higher the quality of the content, the higher the rankings will be, regardless of age.
It is also important for Yandex to improve the content of sites, but due to age and link mass, you can achieve success even with minor errors in internal factors. Nevertheless, high-quality content still allows you to fight competitors in the Yandex search engine. This is due to behavioral factors that are of great importance today, as previously stated.