A keyword is what a user enters into a string to find the information he needs. Sometimes, in the search for the information you need, you need to enter several words, then these words are phrases, namely, key phrases.
The main keywords should be those that are most relevant for which users should find the site through a search engine. The Relevant Key Phrase is the most accurate, detailed phrase. It is better for a site owner to have a hundred visitors who came to a site looking for it through a search engine than a thousand visitors who needed general information.
The more accurate the words are, the more likely it is that visitors will be able to find exactly what they were looking for. If the site owner needs sales, then he should think like a buyer, thinking about what problems he (the buyer) has, and what solutions to these problems can be offered.
Keyword analysis is the selection of words that are suitable for a specific site, which users are supposed to enter into the search field in order to find the product that is provided on this site.
With the wrong use of keywords, it is impossible to attract the attention of the target audience. And if we are talking about a company's website, then before starting this analysis, it is necessary, first of all, to determine the segment of users who are interested in this website.
But today, finding the right keywords is no longer so easy. If a site is dedicated to a highly competitive business, then, for sure, there are already sites with fairly high positions for each of its keywords. Consumers search in more detail and if they are looking for a company that is engaged in the wholesale of chocolate, then they ask for "wholesale chocolate Moscow" or "Belgian chocolate wholesale in Moscow".
Keywords themselves do not play a special role. It is very important to focus on a specific set of keywords that are specific to the target audience of the company's website.
One of the mistakes made when choosing keywords is subjectivity. The person who selects them knows the industry well, uses specific jargon expressions and believes that the consumer is familiar with this vocabulary. Another mistake is adding company name to keywords. While the company is not well-known enough, it is worth concentrating on the type of product and its characteristics.
There are also quite rare special highly specialized keywords that people search very rarely, but consumers are looking for and finding. If someone is looking for a specific product name, then most likely they want to make a purchase.
If the site is dedicated to a company that sells wallpaper for walls, the strategically important words for this site are “wallpaper”, “buy wallpaper”. But for these phrases it is better to promote the main page of the site or its individual sections. Each page should have its own keywords depending on the information that is posted on this page. For example, if one of the pages is devoted to a material such as fiberglass wallpaper, then it should be optimized for the term "fiberglass wallpaper". Usually, the main page is optimized for three or four highly competitive queries, and each internal page is optimized for one more accurate and less competitive one.
