Search algorithms are evolving, striving to satisfy any user request and provide results as relevant as possible. If earlier it was possible to search only for text information, today more and more different types of content are being used. Search by pictures is becoming more and more convenient, and search by videos is also connected. In the future, this trend will continue, so those webmasters who learn to optimize as many types of content as possible in the future will definitely be able to benefit.
First, all webmasters should be reminded that any information on a site, whether textual or graphic, must be unique. The same rule applies to images as well. Of course, it is much easier to use images that are already on the web, but in the future, such images will definitely become a burden for the site. The best results in promotion can be achieved only due to high-quality uniqueness of content, including graphic. Therefore, you should only post unique pictures.
But how is image search done? In fact, the search engine is not able to recognize what is shown in the picture, but it can read the byte code. And now, thanks to the byte code, uniqueness is calculated. But the search algorithm is not able to recognize the meaning of the picture.
When a user searches through images, text information is taken into account. When placing an image, a webmaster can specify several parameters:
- picture file name
- description of the content of the image in the alt tag
- the text that surrounds the picture
These parameters are used when searching for information on images in search engines. And if you use certain keywords here, then you can increase the chances that the image will be displayed for the right keywords. Therefore, you should competently approach the indication of the file name of the picture, more precisely, the link to the graphic image, as well as alternative text.
As for the pictures themselves, they are very useful for users as well. It is much better not to describe what is being discussed, but simply to show it visually in the form of a picture. It is for these purposes that images should be used.
The pictures themselves are a more attractive type of content for users, because they more clearly and vividly demonstrate what the author wants to say. If you use graphic images correctly and to the place, you can significantly improve the attractiveness of the site. Therefore, many webmasters and bloggers constantly use graphic images in order to diversify the content of their projects.
When it comes to image search, you can attract additional traffic by optimizing an image. The fact is that the pictures themselves are not able to give a good increase in traffic, but they can definitely supplement the main stream. Therefore, do not hope that by optimizing the images on the site, you can radically change the flow of traffic. But although this is impossible to do, it can be a good idea to supplement traffic with traffic from search engines thanks to image optimization.
