In the modern world, the mass media on the Internet are many times ahead of both print publications and TV companies in terms of efficiency and audience coverage. After all, online publications take little time to prepare material, and news spreads instantly. In this niche, competitors are progressing especially intensively, and in order to play a major role, it is necessary to "tighten" many parameters.
Efficiency. It is believed that the news should be written within an hour at the most. In fact, during this time, information can "go bad", therefore, one of the main tasks for an Internet journalist is to "stake out" the topic, indicating the fact in the news feed as quickly as possible.
Details. It would seem that it is impossible to write detailed information very quickly. But there is no such goal for the Internet journalist. Details can be added to the already published text as the details become clear, and this is one of the main advantages of Internet media. In addition, the topic can be developed almost indefinitely in subsequent publications.
Uniqueness. To post news from official press releases is just to clog the feed and the readers' brain, since the reader will see at least a dozen of exactly the same texts at about the same time. However, this rule is true for all media. And just like a print weekly, an online publication simply needs its own staff of reporters and reviewers who will deliver unique content. Also, online media cannot do without their own informants in various structures - from law enforcement agencies to private art galleries.
Relevance to the target audience. If the publication is aimed at regional users, it is better to focus on local news in the news feed from those areas that most concern people - housing and communal services problems, social issues, high-profile incidents, the activities of law enforcement and supervisory bodies, etc. Traditionally, rating content for publications that are more universal in terms of audience coverage are events of a global and national scale in the field of politics, economics, and show business.
