If you decide to create a website, it is not enough just to develop its pages, design them according to your taste and publish the website on the Internet. The most important stage in creating a site is its promotion - if you do not pay attention to its distribution on the network, the site will not be popular. If you do the promotion correctly, the site will quickly gain a constant audience of visitors and will bring you fame and income.
Instructions
Step 1
First of all, you should ensure that the site appears in the databases of the most popular search engines - especially the Yandex search engine. How to optimize a website on your own without additional financial costs? First, determine what search queries should lead to your site - create a list of keywords that match the site's theme and content.
Step 2
Use yandex.direct to study the wording of search queries, in response to which users receive results with your keywords. Analyze the sites of competitors - see what promotion strategy the owners of other sites on your topic use. Also analyze the target audience of your site.
Step 3
Think carefully about the goals of website promotion - this will also affect the creation of new keywords and the promotion strategy. For most sites, the goal of promotion is to increase site traffic and popularity, earn money from advertising publications, attract sponsors, and search engine efficiency of the site.
Step 4
Search engine optimization is important in website promotion - master its technique so that search robots quickly and efficiently track your website pages and place them in favorable positions. In the page titles, always place keywords by which they can be found, and also try to place key phrases in the text so that they blend organically with the text of the publication. Enough 4-5% of keywords from the total volume of publication. Make your texts, which you post on the site, concise, capacious and interesting.
Step 5
Website design is important for search engine optimization - make it clear, stylish and simple. The reader should not feel discomfort trying to understand what is written in too small or too large text on a page with a variegated background. A strict and laconic design will create an image for your site and demonstrate your professionalism. Remember that in order for a site to gain real popularity, all of its content must be unique. It should not have analogues - never copy other people's materials and do not paste them into your page.
Step 6
If you still want to copy someone else's article, write a deep rewrite, reworking the original text in a new way. Increase the authority of the site - increase its TIC and PR. Exchange links with reputable resources on the web and relevant to your topic.
Step 7
Finally, strive to keep your site up-to-date and regularly updated with content. People should be interested in reading your materials - otherwise, the site will be abandoned. Register it in open directories, share information on forums and social networks.
Step 8
Make sure that as many people as possible learn about your site by correctly and meaningfully describing the site, which should be completely ready by the time of promotion. Never distribute online materials that are posted on a site that is still under development.
