Any, even the most beautiful site, in order to be appreciated by numerous visitors, needs promotion. There are three ways to promote your site. The first two require investment: contacting professionals or taking an SEO course. The third - free - to promote the site yourself.
It is necessary
- - active site;
- - unique content;
- - SEO tools;
- - desire to promote the site.
Instructions
Step 1
Before you press the "trigger" of raising the awareness of the site, you need to prepare the site for promotion. That is, to earn a good reputation online. A website's reputation for search engines consists of three important components: uniqueness, regular updates, SEO optimization.
Step 2
Task number 1 - "like" the search engines. This is the only way to improve your site's search rankings. In order to promote your site in search engines, you need to use SEO. But first, a few words about content. Content must be unique.
Step 3
The originality and content of the content, as well as its dissimilarity to the content of millions of other sites, is a guarantee that search engines will pay attention to it and begin to highlight it in the SERP. Therefore, the first thing to do is to fill the site with unique content and continue to do it regularly (the optimal number of new articles posted is five per week).
Step 4
Headings and subheadings are key messages for search engines. They should be drawn up according to the key queries of the site's subject. It is also worth highlighting the main key queries in the course of the text. And to carry out internal linking of pages. Search engines and all the more visitors should find information on the site easily. If an active link leads to a page, it should be exactly at the page address, and not make you wander around the site in search of the necessary information. For the same reason, the pages of the site that carry the main key queries should not be "hidden" deep - the nesting depth is maximum three clicks.
Step 5
It is desirable to take into account the competition. If a similar product or service is offered by a large number of sites, it is unrealistic to get to the first page in the search results for a "young" site. You will have to find and provide search engines (and future visitors) with advantages that competitors do not have. All these preliminary actions will take 4-5 months. Then you can start building your link mass.
